Do you use SMS to increase client engagement?. If not, you’re losing out on a lot, and the best way to find out is to get started. However, before you can get started, you must ensure that your data is accurate. How can you ensure that your contact list contains only accurate and legitimate phone numbers?
What steps do you take to get the most outcomes out of your SMS campaigns? That’s where phone number verification comes in.
Phone Validation: What Is It and How Does It Operate?
A service called phone validation verifies the accuracy of phone number data. To ascertain whether a phone number is authentic, it makes use of a variety of instruments and databases from reliable and authentic sources. You have two options when employing a phone validation service: you can use automated systems to expedite your job or carry out the searches by hand.
Businesses, large or small, should always use a mobile phone validation API from a reputable vendor such as Trestle. Such a program not only simplifies your job but also provides additional features such as automatically eliminating landlines from your SMS lists. If that wasn’t enough, you’ll never have to worry about batch validations again. This is critical if you frequently see an increase in registrations during peak seasons.
Phone Number Validation APIs’ Advantages for SMS Campaigns
A phone validation API can be very helpful if you want to verify data that you have either purchased or obtained through client registration procedures. Expect the following advantages:
1. Lower Messaging Expenses
Although you might not think much of it, over time the money you lose from sending messages to dormant or inactive phone numbers can add up. To make sure you are only delivering messages to actual recipients, you can use a phone validation API to help you filter out any invalid phone numbers from your databases.
You will save money by not sending marketing messages to inactive phone lines. Over time, you should observe a significant improvement in marketing ROI.
2. Defense Against Fraud
Are you aware that prepaid burner phones or portable VoIPs can be used by scammers to place fake orders? The worst part is that you won’t hear from them again once you successfully place an order. Given the repercussions, it won’t be a good position to be in to be left holding the bag.
It is preferable to invest in a phone validator API to prevent fraudsters from initially building fictitious customer profiles in order to prevent legal problems or a decline in customer trust.
3. Enhance Customer Experience
If you own an eCommerce business that distributes products to clients, one of the most important things you can do is maintain continuous communication throughout the order processing and shipping process. Failure to validate the validity of a customer’s number increases the likelihood of failed communication, damaging the whole buying experience.
If, for instance, a customer made an error when keying in their phone number details during registration and you didn’t notice it, you’ll use the wrong number for updates such as delivery notifications. Even if the address is correct, the customer may fail to collect their parcel since the message didn’t reach them. Not only will this ruin their experience, but also make your business incur additional costs for retrieving the package and re-shipping it.
4. Authenticating transactions.
There are numerous scenarios in which your organization must make payments. Perhaps a customer requests a refund via their phone number, or you pay for a service or product using mobile money. Before beginning a transaction, validate and verify the number to avoid unnecessary complications.
Enjoy These and Other Benefits
A phone number validation API may not seem like the kind of investment that is crucial for your business, but the more you think about it and all the scenarios it can be useful in, the easier it will be to see why you need one. The benefits mentioned above are just some of the many you can expect from implementing an automated tool for validating phone numbers in your business.
If, therefore, you want to experience additional benefits like better compliance with regulations, streamlined operations, competitive advantage, easier global expansion and more, visit trestleiq.com not only to get your API but also to learn more about using APIs to improve your business performance.
